The Perfect Customer Journey
How To Design An Experience That Your Customers Will Love And Come Back For
All you ever hear from sales and marketing companies is a constant whine of them telling you that you have to get more and more NEW customers and YES! new business is important, but forget about your existing customers at your peril.
Getting repeat business and referrals are amazing, but to get more of them you have to offer something more than just great goods or services.
If you don't do things differently than your competitors, why should those customers come back to you and spend their hard earned money with you as opposed to any other company?
In other words you have to maximise the entire customer experience.
This doesn't simply mean just excellent customer service, although customer service is a part of it. Instead, it means maximising the overall experience your customer has with your business, which starts with their first hearing your name and in reality should never end.
All businesses, no matter what shape or size or even which trade or profession they are in, must consider the customer experience through the eyes of their customers and manage this experience to make sure it's as valuable as possible for the customer.
We’ll show you how to do this.
StartEntire Course PDF
StartIntroduction & What Is CX (6:42)
StartWhy Is The CX So Important? (7:17)
StartCreating Your CX Map (10:29)
StartKey Elements Of The CX (7:33)
StartMapping Your Ideal CX (5:50)
StartIdentifying Potential Breakdown Points (9:05)
StartCourse Notes: Read First