"Social Proof" is one of the main strategies businesses should rely on to win you over and encourage you to buy their goods or services. It taps into a basic human characteristic – the need to be like others, and the need to follow others.
Even the most driven and well paid members of society want to conform to this truth because "Social Proof" is really just a modern name given to something that has existed since humans formed their first communities in the distant past.
Don't believe me ...? Here’s an example … Imagine if you're trying to decide between two restaurants for dinner. One is nearly empty but the other has a line stretching around the corner. Assuming you're not in a hurry, which restaurant would you naturally choose?
Social proof is a psychological phenomenon where people base their decisions for the right course of action based on what those around them have chosen. It works on the assumption that if others have made a certain choice, there must be merit to it.
Social proof is an important factor in driving people to make a purchase, sign up for something, visit a website, or take any other kind of action, but it is so much more than just the humble testimonial.
In this course we will give you many hints, tips and tricks to use Social Proof to your advantage and get quality customers wanting your services.