Social Proof

How To Use Social Proof To Increase Your Credibility And Sales In Your Business

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"Social Proof" is one of the main strategies businesses should rely on to win you over and encourage you to buy their goods or services. It taps into a basic human characteristic – the need to be like others, and the need to follow others.



Even the most driven and well paid members of society want to conform to this truth because "Social Proof" is really just a modern name given to something that has existed since humans formed their first communities in the distant past.

Don't believe me ...? Here’s an example … Imagine if you're trying to decide between two restaurants for dinner. One is nearly empty but the other has a line stretching around the corner. Assuming you're not in a hurry, which restaurant would you naturally choose?

Social proof is a psychological phenomenon where people base their decisions for the right course of action based on what those around them have chosen. It works on the assumption that if others have made a certain choice, there must be merit to it.

Social proof is an important factor in driving people to make a purchase, sign up for something, visit a website, or take any other kind of action, but it is so much more than just the humble testimonial.

In this course we will give you many hints, tips and tricks to use Social Proof to your advantage and get quality customers wanting your services.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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