The Psychology of Marketing
How To Use The Principles of Marketing to Ethically Increase Sales and Build Relationships
No matter what trade or profession you're in, you need to be able to connect with your prospects on an emotional level, because most of what we buy is bought based on emotions.
Furthermore, building an emotional connection with your customers is the only way to build a lasting relationship that leads to loyal, long-term customers.
- Those customers you love and your business needs
- Customers who come back to you, time and again.
- Those who choose you, almost no matter what offers the competition are making to them.
With this course you’ll be able to use the principles of psychology to connect with your market and provide them with the type of information they need to make the right buying decision …at each stage of their decision making process.
This course will take you through the basics of psychology so you can understand how your customers are thinking….and how you can respond effectively.
You’ll get all the materials you need to learn how to use psychology in marketing – in a smart, ETHICAL way.
StartIntroduction To The Psychology of Marketing (4:03)
StartIntroduction to Maslow (5:55)
StartWhy Psychology is Important
StartThe Customer Decision Making Process (7:09)
StartKey Principles of Psychology in Marketing (16:06)
StartSelecting the Right Psychological Tactic (7:34)